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Kristine

Allington

Director of Marketing Communications
Berkshire Hathaway Homestate Companies
Roseville
,
CA
Bio
Transformative marketing leader and brand builder. During my career, I have architected enterprise business-to-business (B2B) and business-to-consumer (B2C) roadmaps that strengthened P&L performance, reinvented the customer journey, and delivered ongoing shareholder value. Professional with outstanding interpersonal and collaboration skills, strategic agility, and creative perspective who has provided world-class leadership and creativity in both corporate and agency settings. Vision Definition • Strategic Planning & P&L Leadership • Enterprise Marketing Roadmaps • Brand Architecture • Digital • Traditional • Social • Website Development • CRM • Direct Response • SEO • SEM • Creative Strategy • Analytics • Customer Acquisition • Integrated Communications • Content Management • Strategic Partnerships • M&A • Agency Management • Leadership Development • Talent Management
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