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Kristine

Allington

Director of Marketing Communications
Berkshire Hathaway Homestate Companies
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Roseville
,
CA
Bio
Transformative marketing leader and brand builder. During my career, I have architected enterprise business-to-business (B2B) and business-to-consumer (B2C) roadmaps that strengthened P&L performance, reinvented the customer journey, and delivered ongoing shareholder value. Professional with outstanding interpersonal and collaboration skills, strategic agility, and creative perspective who has provided world-class leadership and creativity in both corporate and agency settings. Vision Definition β€’ Strategic Planning & P&L Leadership β€’ Enterprise Marketing Roadmaps β€’ Brand Architecture β€’ Digital β€’ Traditional β€’ Social β€’ Website Development β€’ CRM β€’ Direct Response β€’ SEO β€’ SEM β€’ Creative Strategy β€’ Analytics β€’ Customer Acquisition β€’ Integrated Communications β€’ Content Management β€’ Strategic Partnerships β€’ M&A β€’ Agency Management β€’ Leadership Development β€’ Talent Management

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