Rod Hughes is president of Kimball Hughes Public Relations, a national PR agency specializing in brand, reputation and crisis communications management for insurance, law, technology and franchise organizations as well as professional associations. Hughes has consulted with Fortune 500 corporations as well as startups and nonprofits across a wide range of industries focusing on strategic creation and development of brands as well as executive visibility. He spent a decade as a journalist before turning to public relations, where he now supports many of the same industries he covered as a member of the Fourth Estate. He is a frequent speaker on issues of communication, reputation management, internal and external communications best practices and crisis communications management. He can be reached at rhughes@kimballpr.com.